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Marketing Analytics Dashboard

Skills

Power BI, SQL, Python, Data Analysis, Data Modeling, Data visualization

Designed an interactive Marketing Analytics Dashboard leveraging SQL, Python, and Power BI:

SQL: Cleaned and preprocessed raw marketing data for analysis.
Python: Performed sentiment analysis to extract customer insights from textual data.
Power BI: Built a data model and crafted dynamic visualizations to track campaign performance and customer sentiment trends.

This project showcases expertise in data processing, analytics, and visualization, enabling data-driven marketing decisions.
(Scroll down for a sneak peak!)

Overview-MarketingAnalyticsDashboard

ConversionDetails-MarketingAnalyticsDashboard

SocialMediaDetails-MarketingAnalyticsDashboard

CustomerReviewDetails-MarketingAnalyticsDashboard

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